The fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG) industry is mainly responsible for producing, distributing and marketing fast-moving consumer goods. The FMCG industry in India is the fourth largest sector by economy and sales revenue. Household and personal care products accounts for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for remaining 18-19%.
Most commonly sold FMCG
- Household products
- Electronic goods
- Packaged food products
- Plastic goods
Market size and projected growth rate
In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. There was a drastic change in revenues in FMCG sector growing from US$ 31.6 billion to US$ 52.8 from 2011 to 2017-2018 respectively. FMCG industry in India is expected to grow at the rate of 27.9% CAGR (Compounded Annual Growth Rate) to sum to US$103.7 billion by 2020. Additionally, the rural FMCG market is projected to grow at a CAGR of 14.6% to reach US$100 billion by 2020 and US$220 billion by 2025. The rural setting accounts for 45% revenue share while the urban setting dominates with 55% revenue share of the total revenue of the FMCG industry. More than 65% people in India stay in rural places and those people spend around 50% of their total expenditure on FMCG products. The number of people buying consumer goods online in India is projected to reach 850 million by 2025.
Making sustainable living commonplace
Great products from our range of more than 100 brands give us a unique place in the lives of people all over the world.
When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours. Trusted local brands designed to meet the specific needs of consumers in their home market include Sattva.
Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping fulfil our purpose as a business – making sustainable living commonplace.
A sustainable business plan
We want our business to grow but we recognise that growth at the expense of people or the environment is both unacceptable and commercially unsustainable. Sustainable growth is the only acceptable model for our business.
Our Sustainable Living Plan is central to our business model. It sets out how we’ll decouple our growth from our environmental impact, while at the same time increasing our positive social impact.
Our three big goals:
Help more than a billion people to improve their health and wellbeing.
Halve the environmental footprint of our products.
Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain.
Working with others to build a brighter future
We know that our products must be sustainable at every stage in their life-cycle, not just in our factories. That means working with others, including our suppliers, consumers, governments, NGOs and other businesses to help create the major changes that are needed to address the biggest challenges facing our world.